Liquid shampoos contain 80% to 90% of water. By removing water from our formula, we do not need to use plastic packaging. We also save water while manufacturing, we also reduce our carbon footprint by over 90% because The Powder Shampoo is so light to transport. 1 bottle of The Powder Shampoo = 5 bottles of liquid shampoo. Even though it is difficult and inconvenient, we will not contribute to the plastic plague.