About us

Planet - First • Plastic - Free • Plant - Power

The Powder Shampoo is a planet-first, plastic-free & plant-powered brand with the mission to revolutionise the personal care industry. Our vegan, cruelty-free, powder-to-foam formulas make sustainable shower swaps the easiest they’ve ever been and we plant one tree for every product sold in a bid to offset global carbon emissions.

Our international team has over 50 years’ experience in the beauty and personal care industries and is unified under the vision of making effective products that are a joy to use but don’t damage the Earth. We aim to remove the plastic and fresh water from as many daily showers as possible and to plant 1,000,000 trees along the way.

Welcome to #ThePowderRevolution!

Our Values

As a brand truly founded on its values, we focus on being Planet-first, Plant-Powered, & Plastic-Free in each and every thing we do.

Our production is 100% water-free, conserving vital fresh water, our packing is 100% plastic-free, meaning you can buy the products you need without contributing to the global plastic pollution crisis, and our botanical formulas are all vegan, cruelty-free, nature-derived, and contain no sulfates, silicones, parabens or synthetic fragrances, so you’re hair, skin & scalp are left just the way nature intended.

Plastic Free

Our packaging contains 0% plastic and all our bottles and re ll pouches are 100% recyclable. Because we also don't add water to our formula, you get more of the good stuff - one bottle of THE POWDER SHAMPOO is equal to five bottles of liquid shampoo, saving you even more water and plastic.

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Planet First

We don't think it's enough to simply create products for people to use every day, so to tackle climate change and to o set our carbon emissions, we plant one tree for every product sold. Our goal is to plant 1,000,000 trees by 2030, so not only do you help the environment but using THE POWDER SHAMPOO and THE POWDER FOAM WASH, but we help you give back to the Earth. We only have one planet so plan to do everything we can to keep this one happy and healthy.

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Plant Power

Our products are formulated with 28 botanical extracts and 8 essential oils. Each ingredient has been specially chosen for its formulating magic and proven results, and we've left out chemicals such as harsh surfactants, sulfates, parabens, mineral oil, and silicones. Each ingredient is also vegan & cruelty-free.

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Our Founder

THE POWDER SHAMPOO and THE POWDER FOAM WASH were created by industry veteran and our Founder & CEO, Lynn Tan. Lynn saw that the world's plastic pollution crisis would materially impact the future of her three children, so she decided to create a brand that would allow people to make small but impactful changes every day.

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