We prioritise the Earth across our entire business. We practice end-to-end sustainable business processes, we ensure our products are 100% vegan and cruelty-free, and we plant one tree for every product sold in a bid to offsets the world’s carbon emissions. Our goal is to plant 1,000,000 trees by 2030. We don’t use any fresh water in our formulas for production, and we’ll never switch to cheaper but more environmentally damaging plastic packaging. We only have one planet and we want each generation to leave it in a better state than they found it.