Planet-First & Plastic-Free

The Powder Shampoo® is a planet-first, plastic-free & plant-powered brand with the mission to revolutionise the personal care industry. Our vegan, cruelty-free, powder-to-foam formulas make sustainable shower swaps the easiest they’ve ever been and we plant one tree for every product sold in a bid to offset global carbon emissions.

We Plant One Tree

For Every Product We Sell

Each Product Saves

2-10 Plastic Bottles From Landfills

Each Product Saves 

2-10 Litres Of Clean Water

100% Reusable & Refillable

Recyclable Aluminium Bottles

Compostable Paper Pouch

For Easy Refilling

Spill Proof Cap

To Dispense The Right Amount

We Plant One Tree

For Every Product We Sell

Each Product Saves

2-10 Plastic Bottles From Landfills

Each Product Saves

2-10 Litres Of Clean Water

100% Reusable / Refillable

Recyclable Aluminium Bottles

Compostable Paper Pouch

For Easy Refilling

Spill Proof Cap

To Dispense The Right Amount

The Powder Shampoo vs Traditional Liquid Shampoo

Contains 0% Water

Light & Easy to Transport

Over 80% of Aluminum 

is Recycled

Reusable, Refillable 

Recyclable & Compostable

Does not become Microplastics

Contains 80 - 90% Water

Heavy to Transport

Only 9% of Plastic 
is Recycled

Single Use Plastic Packaging

500 years to Decompose

Plastic becomes Microplastics

Contains 0% Water

Light & Easy to Transport

Over 80% of Aluminum is Recycled

Reusable, Refillable & Recyclable

Recyclable & Compostable 

Does not become Microplastics

Contains 80 - 90% Water

Heavy to Transport

Only 9% of Plastic is Recycled

Single Use Plastic Packaging

500 years to Decompose

Plastic becomes Microplastics

As a brand truly founded on its values, we focus on being Planet-first, Plant-Powered, & Plastic-Free in each and every thing we do.  

Planet First

Plastic-Free

Plant Powered

Our international team has over 50 years’ experience in the beauty and personal care industries and is unified under the vision of making effective products that are a joy to use but don’t damage the Earth. We aim to remove the plastic and fresh water from as many daily showers as possible and  to plant 1,000,000 trees along the way. 

Welcome to #ThePowderRevolution! 

Founder

THE POWDER SHAMPOO and THE POWDER FOAM WASH were created by industry veteran and our Founder & CEO, Jlynn Chen. Jlynn saw that the world's plastic pollution crisis would materially impact the future of her three children, so she decided to create a brand that would allow people to make small but impactful changes every day.

Planet First

The inspiration for The Powder Shampoo came to me when I thought about the world my children and grandchildren would grow up in. It was a moment of reflection, and I realized that many long-standing industry practices simply didn’t make sense in today’s world. 

The Powder Shampoo

I envisioned a product that would retain the cleansing power and pleasure of foaming shampoos and body washes, while being effective, enjoyable, and easy to use. But just as important was the goal of creating it without plastic packaging.